Greg Olsen and Paul McNamara are building a company that allows biz-sumers (business consumers who might be able to write an excel macro but aren’t IT folk) to build hosted applications (a la Ning and a bit like DabbleDB), thus further commoditizing the tool making process. They’ve taken an old school business approach (e.g. no Aeron chairs and cheap office space) even though they have taken VC money.
I love this business space right now–so much of corporate IT is broken (animosity between users and IT, high costs, low innovation, poor stability, little competitive advantage, need I go on?) and there is a huge opportunity to build SaaS businesses that serve the end-users.