Entrepreneurial Project Management

Guerrilla tips and tactics for getting things done

Reduced Feature Set = Better Product?

Posted by matteverard on July 10, 2006

Yes, it’s true. Here’s a great post by DabbleDB’s Andrew Cotton Catton (demo of his new product here) explaining why his product doesn’t have templates. Answer: it used to but they cut that feature after user testing. I love it! This reminded me of two things about design that every PM should know:

1. More features != better product. More features usually means more options to consider. “Considering” is thinking. Thinking leads to confusion. Confusion leads (quickly and unavoidably) to a bad experience.

2. You don’t know anything until you watch someone use the product. Actual user testing is the only way to know what’s good and bad in your design. You can get user input during design, recruit a great team of interface designers, and do paper prototyping, but you’ll never get the real deal until it is a tool in someone’s hand.

It’s very difficult to cut a feature (after pouring hours into development and design, you’re emotionally committed to it), but that’s the kind of discipline that needed to make a great product. Congrats, Andrew!

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One Response to “Reduced Feature Set = Better Product?”

  1. Hey Matt, glad you like the philosophy. Just one quick note: last name’s actually “Catton” — I have to watch it, or pretty soon “Cotton” will be duplicated all over the web 😛

    Cheers, Andrew

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